You know, Mr. Cartoon looks like my friend’s dad. The difference though, is that Mr. Cartoon has creative talent and doesn’t suffer from diabetes… On another note, I thought Sam Anderson (Bernard from Lost) was there and I was about to nerd out. On closer observation, it was not Sam Anderson and it furthered my belief that all old white men look alike.
Mr. Cartoon launched his brand new car care product line SanctionD and put on display his custom designed bottles for his products. He is partnered up with industry veteran Atticus Firey who has worked for Maguire’s for over 15 years. The line up will start out in small mom and pop shops before it moves onto the bigger chains.
Cultural icon, legendary tattoo artist, custom car collector, and SA Studios Global (SASG) co-founder, Mister Cartoon, unveils Sanctiond™ his signature brand of premium car care products. Sanctiond™ will satisfy the unmet needs of those who share Cartoon’s lifestyle and are equally passionate about music, sports, fashion, and cars.
Mister Cartoon Sanctiond™ is a growing collection of 15 products, including car wash, waxes, polishes, spraydetailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed thestringent expectations of automotive painters and collectors, each product is a work of art in its own right,merging hand drawn package design with cutting edge product formulation.
The culturally diverse population is the fastest growing segment of consumers, yet, they’re currentlyunderserved by brands of all types. Sanctiond™ specifically appeals to this audience while also pioneeringa unique emphasis on the subcultures that make up the Hispanic community. Through Mister Cartoon’swell-oiled network of filmmakers, celebrities, artists, musicians, car guys and other key activators,Sanctiond™ is quickly being defined as the authentic car care brand birthed from Los Angeles, theepicenter of car culture.
“Cars are extensions of our personalities. Our customers are committed to making their vehicles more than just their rides. Cars are part of who they are,” explains Cartoon. “I’m grateful I now have the ability to turn this passion into something everyone can experience. By combining my love of cars, culture, and lifestyle, I’ve created a product I’m proud of.”
Mister Cartoon engaged industry veteran Atticus Firey, as CEO and co-founding partner. Firey is one of the most creative brand-builders in the car care world and has experienced unmatched success in this sector. Under Firey’s leadership, Meguiar’s underwent its greatest growth period and transformed into a premium, global brand, which was subsequently acquired by 3M. Firey utilized his unparalleled understanding of the robust $265B automotive aftermarket to carefully craft the Sanctiond™ strategy. “Sanctiond™ is the answer to retailers looking for new consumers and revived energy in this category,” Firey said. “There are millions of people being overlooked by current brands, because they’re not the typical car enthusiasts. Yet, they are fanatics about their cars. I’m inspired by Cartoon’s passion for this community and our team’s ability to reach individuals through every aspect of a shared lifestyle.”
Photo credit: SA Studios
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