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Archive for September 8th, 2010

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Burberry ‘Retail Theatre’

Wednesday, September 8th, 2010

While I’m still on this Burberry deal, the luxury brand is expanding their “Runway to Reality” concept from September 2009.  25 flagship stores across the world will be able to view the Spring Summer 2011 womenswear show live-stream on September 21, 2010.  Consumers will be able to purchase items that they see at the live-show on Apple iPads which will than be delivered at a later time.

The stores involved in the U.S. are:

NY – 57th St & Soho
Boston
Toronto, Bloor St
Beverly Hills
Costa Mesa
San Francisco

For more information, check out burberry.com.

This is pretty cool technology that no doubt, will expand in the future.

Tags: Burberry
Posted in Fashion and Art | No Comments »

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